Our mission:
To provide the population with safe, nutritious, and affordable poultry meat, produced using advanced technologies, in full compliance with Halal requirements, international quality and food safety standards, with care for the environment and adherence to ethical business practices.
The company’s main areas of activity include:Feed Production: Manufacturing high-quality feed using both company-owned and locally sourced grain, premixes, and additives, without the use of GMOs, growth hormones, or food and livestock waste.
- Incubation: Operating modern incubation facilities to supply the company’s production sites with day-old chicks.
- Broiler Rearing: Raising broiler chickens at specialized poultry farms equipped with automated feeding, watering, ventilation, and climate-control systems.
- Slaughter and Processing: Operating a modern poultry processing plant, including reception and maintenance of live birds, humane slaughter, evisceration, cutting, deboning, and packaging of chilled and frozen products.
- Cold Storage: Utilizing refrigeration and freezing facilities to ensure product safety and freshness.
- Quality Control: Maintaining an in-house laboratory and engaging external laboratories for comprehensive quality testing.
- Waste Management: Implementing systems for collection, processing, safe disposal, or rendering of poultry by-products and wastewater.
Distribution: Transporting finished products to wholesale and retail networks across the country.
The production facilities are equipped with modern machinery and technologies, enabling the company to deliver high-quality products in compliance with international standards and Halal industry requirements, implement comprehensive environmental protection measures, and adhere to ethical business principles.